![]() ![]() in 2010, and it remains the principal supporter of the campaign in the UK. Small Business Saturday was originally founded by American Express in the U.S. Taking place on 2 December the campaign’s mission is to support and celebrate the UK’s 5.5 million small businesses, encouraging people to 'shop local' and support small firms in their communities. Almost three quarters (74%) of small business owners think it is increasingly hard to rely on Christmas revenues due to the cost-of-living crisis, with 61% saying the season has not been the same since the Covid-19 pandemic.Ī survey of independent business owners found peak season is becoming less reliable as a revenue driver, as the campaign calls upon the public to support their favourite small firms on this weekend’s Small Business Saturday.
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